Article reviews the research on videos and the brain, describes the theory of multimedia learning, and summarizes studies on video use in college courses. Concrete guidelines are given for using available video technology in the classroom, selecting appropriate video clips for any class, and using video clips as a systematic teaching tool.

Berk, R. A. (2009). Multimedia teaching with video clips: TV, movies, YouTube, and mtvU in the college classroomInternational Journal of Technology in Teaching and Learning, 5(1),1–21.

Case study of three instances in which instructors used video to improve instructor immediacy, instructor presence in the course, and student flexibility.

Borup, J., Graham, C., & Velasquez, A. (2011). The Use of Asynchronous Video Communication to Improve Instructor Immediacy and Social Presence in a Blended Learning EnvironmentBlended Learning Across Disciplines: Models for Implementation. A. Kitchenham (Ed.). Hershey, PA: IGI Global.

Economics professor recounts his experiences using multimedia materials to engage students. In particular, he discusses his own production of introductory and mini-lecture videos as well as explanatory screencasts.

Das, S. (2012, February). Increasing Instructor Visibility in Online Courses through Mini-Videos and Screencasting. Online Engagement Tools and Strategies. Faculty Focus: Special Report. M. Bart (Ed.). Madison, WI: Magna Publications.

Integrating current literature with their own classroom experiences, the authors describe different types of assignments in which online video can be effectively used to engage students, energize classroom discussions, and meet course learning goals.

Sherer, P., & Shea, T. (2011). Using Online Video to Support Student Learning and EngagementCollege Teaching, 59(2), 56-59.

Study examines the impact of open education videos on student perceptions regarding the perceived value for the money, the efficacy of learning, and the authority of the material.

Tan, E., & Pearce, N. (2011). Open education videos in the classroom: exploring the opportunities and barriers to the use of YouTube in teaching introductory sociologyThe Journal for the Association of Learning Technology: Proceedings of the 2011 ALT Conference, 19(1), 125-133.