Date(s) - Tuesday February 17
11:00 am - 12:00 pm

Smith Hall, Room 104A

Teaching entrepreneurial thinking and principles to non-business students seems to make good sense. For several reasons, non-business students offer a potentially very interesting target group for entrepreneurship programs. First, non-business students account for the majority of the student-population, and as such they are a vast pool of potential entrepreneurs to-be. Second, non-business students have several entrepreneurship-enhancing characteristics that business students do not have. Most notably they possess domain specific knowledge that is considered important for the recognition of business opportunities. A third factor enhancing the relevance of entrepreneurship education for non-business students is their lack of awareness of the potential for business start-up as a career choice, even though non-business majors start the majority of new businesses in the U.S.

Awareness is a variable that can be influenced relatively easily through education. Indeed, when being introduced to the field (possibly for a first time) non-business students’ intention to start a venture might be affected more strongly than that of business students because they have not considered an entrepreneurial career before. Non-business students are as likely (sometimes more likely) to end up at positions in innovation and new product development. Teaching these individuals how to think entrepreneurially is critical to the innovativeness and growth potential of established organizations.


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